vivo is finally letting the rest of the world buy its best phone. The X300 Ultra, which previously stayed locked inside China like every Ultra before it, is now getting a proper global rollout. The X300 FE is coming along too. Both are confirmed, pre orders have started in parts of Europe, and April 24 is looking like the sale date in several markets.
The Ultra is the one with the absurd specs. The main camera uses a 200 megapixel Sony LYTIA 901 sensor, which is the first time that particular chip has shown up in a phone. The telephoto is also 200 megapixels with 3.7x optical zoom. Then there is a 50 megapixel ultrawide with its own optical stabilisation. For video you get 8K at 30fps and 4K LOG recording at 120fps across all three rear cameras. That last bit is genuinely unusual. Most phones give you LOG on one lens and forget the others exist.
The ZEISS Camera Cage accessory that vivo is bundling into some kits adds a physical shutter button, a zoom dial, and a built in cooling fan for long recording sessions. That is a pretty specific thing to build. It is clearly aimed at people who actually shoot events or travel with it as a main camera. The extender lens that pairs with it pushes the telephoto reach even further. Not for everyone, but for the right person it is probably quite compelling.
European pricing is sitting at 1999 euros for the base configuration. There is a kit version with the telephoto extender at around 2300 euros. That puts it firmly in Galaxy S Ultra territory on price.
The US is not part of this rollout, which is a familiar story with vivo.
The X300 FE is a different kind of device. It has a 6.31 inch AMOLED display running at 120Hz with a peak brightness of 5000 nits. The Snapdragon 8 Gen 5 is inside, paired with 12 GB of RAM. The camera setup on the FE is a 50 megapixel main, a 50 megapixel periscope telephoto with 3x optical zoom, and an 8 megapixel ultrawide. Battery is 6500mAh with 90W wired and 40W wireless charging. It is lighter and more compact than the Ultra, aimed at people who want the X series imaging DNA without the Pro price.
The FE already launched in Russia earlier this year under a slightly different design. The global version has some cosmetic differences but the internals are the same.
Both phones run Android 16 with vivo's OriginOS on top.
What is notable about this launch is the pattern it represents. vivo kept its Ultra series in China for years. The X200 Ultra never left. Now the X300 Ultra is getting pre orders in Austria, Spain, and Germany on the same April 24 window. That is a meaningful change in how the company thinks about its flagship lineup outside its home market.
Whether the software experience holds up in Western markets the way it does in China is the open question nobody has answered yet. The camera hardware at this price range is harder to argue with on paper.
April 24 will tell us more.

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